D MAGAZINE | Dallas 500 | DCEO
John D. Steinmetz
Vice Chairman, President and CEO
Vista Bank
When John D. Steinmetz took the helm of Vista Bank in 2014, it was focused primarily on agriculture lending. He cites “leaving a comfortable job with a great company to assist the founding family of a 97-year-old-bank in a total rebrand” as his biggest challenge. “We ran it more like a startup,” he says, “disrupting a lot of traditions.”
EDUCATION: Texas Tech University (BBA-Finance)
LOCAL FLARE: “I’m a huge fan of Katy Trail Ice House and its cheeseburger, but it’s hard to beat a good ribeye from Nick & Sam’s.”
FUN FACT: “I was a motocross champion in my youth.”
INDUSTRY TRENDS: “Fintechs should be regulated like a bank if they are going to order the same services, but their timely innovations allow for a strong customer experience and push us all to get better, faster.”
Dallas 500 is an annual publication produced by the editors of D CEO, the award-winning business title of D Magazine Partners. It features insightful profiles of the most influential leaders in Dallas-Fort Worth. Along with introducing readers to under-the-radar influencers, the book shares personal details of the top executives, their strategies for success, and what makes them tick.
